Manager, Business Insights

Department: Sales
Employment Type: Full-Time
Requisition ID: 1371
Date Posted: November 28, 2025
Closing Date: December 12, 2025 or until filled

Job Summary:

The Manager, Business Insights plays a pivotal role in advancing UFA’s customer-centric business model across petroleum, crop inputs, and retail sales. Reporting to the Sr. Manager, Product Marketing, this role supports strategic sales execution through comprehensive reporting and data analysis. Acting as a key liaison between the sales organization and the data team, the Manager will help prioritize enhancements to UFA’s semantic models.

This position collaborates closely with operations, finance, and data teams to deliver actionable insights that drive revenue and profitability across UFA’s business units. The Manager will lead the development of datasets, reporting tools, and analytical frameworks that support the design and execution of sales and organizational initiatives. Additionally, the role provides ad-hoc analytical support for financing, leasing, and prepay programs.

Responsibilities:

• Lead and mentor a team of analysts, fostering a culture of continuous learning and high performance.
• Partner with the Product Marketing team to design, develop, and deploy Excel and Power BI reporting tools for sales and management teams.
• Collaborate with the Data & Analytics team to enhance Power BI semantic models, including the integration of external market data.
• Generate customer target lists to support sales initiatives such as call campaigns, email outreach, and individual sales efforts.
• Develop and maintain Power BI dashboards to monitor sales performance and initiative outcomes.
• Manage and refine UFA’s competitor mapping data.
• Build and sustain UFA’s customer segmentation model.
• Conduct research and analysis to inform future sales programs, including financing, leasing, and prepay offerings.
• Provide timely ad-hoc reporting and data support to sales teams and senior leadership.
• Identify and implement automation opportunities within sales processes.
• Conduct post-initiative performance reviews to extract insights and inform future strategies.

Qualifications:

• Bachelor’s degree in business Analytics, Finance, Accounting, or a related field.
• Minimum of 7 years of experience in analytics and reporting roles.
• Proven experience leading high-performing teams is an asset.
• Industry experience in agriculture and/or oil and gas is considered an asset.
• Proficiency in Power BI, including DAX queries, data visualization, and data modeling.
• Advanced skills in Microsoft Office Suite.
• Familiarity with Microsoft Dynamics and SAP ERP systems is an asset.
• Strong analytical and communication skills with the ability to translate complex data into actionable insights.
• Energetic and collaborative mindset with a keen interest in UFA’s diverse business operations.

#IND1

You and UFA. Let’s Grow Together.

UFA is one of Canada’s largest and most progressive agricultural co-operatives. We’re a multi-billion-dollar organization that offers the products, services, and support our 127,000+ members need to build, grow and succeed. While our roots will always be in agriculture, we’re proud to support the industries and communities that drive Western Canada’s economy. We need your skills, expertise and ideas to help us keep growing.

• A Business with a Purpose - Join a member-owned co-operative with a mission that matters: improving the well-being of our members, helping them feed the world, and enabling investment in local communities.
• Recognized and Rewarded for Your Performance - At UFA, success is shared. You’ll own your work and be recognized for both individual and organizational results.
• Work-Life Success - We prioritize safety, respect your time, and offer flexible options and comprehensive benefits to support your life inside and outside of work.
• We Help Each Other Grow - Our collaborative culture fosters growth through hands-on experience, mentorship, training, educational support, and diverse career paths.

Diversity Equity, and Belonging

At UFA, we care about our employees and what makes them unique. We strive to create an inclusive environment that welcomes employees from diverse backgrounds, where everyone can do their best work. If you require accommodation during the application or selection process, please contact careers@ufa.com.

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We thank all applicants for their interest. Only those selected for an interview will be contacted.