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Marketing Specialist

Location: 

Calgary, AB, CA, T3E 6L1

 

Department: Marketing
Employment Type: Full-Time
Requisition ID: 1591
Date Posted: April 20, 2026
Closing Date: May 4, 2026 or until filled

 

Job Summary:

Reporting to the Manager, Marketing, the Marketing Specialist executes data-driven, digitally enabled marketing initiatives that support customer acquisition, engagement, retention, and long-term customer value.

This role focuses on delivering insight-led, customer-centric campaigns across digital and integrated channels, with an emphasis on lower-funnel and lifecycle marketing. The Marketing Specialist works closely with internal teams and external partners to deliver, optimize, and measure marketing initiatives that drive measurable business results.

 

Responsibilities:

Campaign & Digital Execution

  • Translate business objectives into clear, insight-driven campaign briefs that guide creative, channel, and media execution.
  • Support the development and execution of integrated marketing plans and budgets, with a strong focus on digital channels.
  • Execute marketing initiatives across digital and traditional channels, including paid media, email marketing, digital content, promotional offers, loyalty initiatives, and supporting collateral.
  • Partner with Corporate Communications to support coordinated internal and external communications.
  • Ensure brand consistency and accuracy across all marketing touchpoints.

Customer Growth & Lifecycle Marketing

  • Execute targeted lower-funnel campaigns that support customer acquisition, engagement, retention, and cross-sell opportunities.
  • Contribute to lifecycle marketing initiatives across key journey stages, including onboarding, retention, value growth, and loyalty.
  • Apply customer insights, segmentation, and digital performance data to support campaign optimization.
  • Collaborate with Product Marketing, Product Strategy, and Analytics teams on testing and refinement of growth initiatives.

Performance & Optimization

  • Manage campaign schedules and budgets to ensure on-time, on-budget execution.
  • Conduct QA and proofreading to ensure accuracy and functionality of digital and offline assets.
  • Track and report on campaign performance using defined digital KPIs.
  • Support post-campaign analysis and continuous improvement through data-driven insights.
  • Monitor digital trends, customer behavior, and competitive activity to inform campaign enhancements.

 

Qualifications:

  • Post-secondary degree or diploma in Marketing, Communications, Ag Business, or a related field.
  • 5-7 years of marketing experience in B2B and/or B2C integrated or digital marketing; agriculture or petroleum experience is an asset.
  • Solid understanding of digital marketing channels, including email, paid media, content, and website-based campaigns.
  • Experience using customer data, segmentation, and digital campaign metrics.
  • Strong project management and organizational skills in a fast-paced environment.
  • Professional written and verbal communication skills.
  • Familiarity with analytics tools; SAP and/or Wrike experience is an asset.
  • Occasional travel to UFA locations is required.

 

#IND1

You and UFA. Let’s Grow Together.

UFA is one of Canada’s largest and most progressive agricultural co-operatives. We’re a multi-billion-dollar organization that offers the products, services, and support our 127,000+ members need to build, grow and succeed. While our roots will always be in agriculture, we’re proud to support the industries and communities that drive Western Canada’s economy. We need your skills, expertise and ideas to help us keep growing.

  • A Business with a Purpose - Join a member-owned co-operative with a mission that matters: improving the well-being of our members, helping them feed the world, and enabling investment in local communities.
  • Recognized and Rewarded for Your Performance - At UFA, success is shared. You’ll own your work and be recognized for both individual and organizational results.
  • Work-Life Success - We prioritize safety, respect your time, and offer flexible options and comprehensive benefits to support your life inside and outside of work.
  • We Help Each Other Grow - Our collaborative culture fosters growth through hands-on experience, mentorship, training, educational support, and diverse career paths.

Diversity Equity, and Belonging

At UFA, we care about our employees and what makes them unique. We strive to create an inclusive environment that welcomes employees from diverse backgrounds, where everyone can do their best work. If you require accommodation during the application or selection process, please contact careers@ufa.com.

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We thank all applicants for their interest. Only those selected for an interview will be contacted.

 

 

 

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